Skills that i learnt and utilised througout the creation of the product

The step by step guide below shows how I constructed the completed advert on Photoshop. Firstly, I adjusted the canvas size to the chosen height and width which was 14.1cm x 9.98cm. I decided on this size after I had experimented with the others in my flat plans.

Secondly, I selected the photograph I had taken for the advert and placed it stretched it so that it fitted onto the canvas. As you can see from the image below the microphone is on a stand and prevents any text I want to place over the image from being easily read. However, I used the Cut-out effect, which I have used throughout my entire Digipak to ensure that there was continuity throughout my promotional pack. Not only will this will raise awareness of my target audience and enable to identify the Digipak in the shop, it also removes the microphone stand so that there is a clear black background for the text to be placed in front of.

The effect I have placed onto the image is shown below. This effect has been used on every image that I have used throughout my promotional pack, which will ensure that my target audience will be able to notify an Arctic Monkey product through the colour schemes and style of shots I have taken. I also adjusted the RGB colours and brightness of the image so that the advert was exactly the same colour as the Digipak.

In my research I found that one of the Katy Perry adverts included the actual front cover of her Digipak. I decided that this worked really well and I decided to incorporate my Arctic Monkeys front cover into the advert. After I had placed and resized the image I arranged the layer to bring to front so that it was visible on the advert. The front cover works really well with the advert because my colour schemes are exactly the same; once again this demonstrates the continuity and consistency within the media products I have produced.

Finally, I added text to promote the Digipak to the target audience. The font style is ‘Indie Komiks Sketch’ and the release date and the name of the band are in the largest and brightest font. The text tool below was used to enter the text onto the advert. Each line is a separate layer as it allowed me to keep the text at various distances from the above line. The small text is much closer together and the significant information is in a much larger font size with a clear background.