The previous post shows an image of my completed advert, which advertises the release date of Arctic Monkeys – Bigger Boys Digipak.
The image I have used has been placed on the left so that there is a clear divide between the text and the image. The red and white colours within the model coincide with the colours of the text to ensure that the advert receives the attention from the audience. The intended purpose of the advert is for the consumers to look at the image first followed by the title of the band and the name of the Digipak. My media product uses conventions of real media products as the front cover of the Digipak and the guitar are in a diagonal eye line so that the viewer follows the image onto the front cover. I noticed this layout was used in Katy Perry’s advert and it was really effective in identifying the target audience and promoting the actual Digipak. I have chosen this particular layout so that the consumers know what to look for when they enter the shops and look for the product.
Yet again in my promotional pack I have decided to use the same model, with a relaxed body language holding an instrument. I feel that this coincides with the genre of the Indie music and that fans would appreciate the simplicity of the advert. By distorting the face using the Cut-out effect it allows aspirers to recreate this look for themselves. Finally, I have made the model focus on the guitar rather than looking at the audience. Although some posters make eye contact with the consumers to make a connection I felt that to maintain the impression that the focus is on promoting the music and not the band itself, this angle worked better.
The font style is Indie Komiks Sketch as research has shown that continuity in a promotional pack is critical. The largest front on the advert is the title of the band, as this will ensure that they read this part of the text first. The audience are then likely to read the information downwards, which is why I have made the release date in a bigger font and the website link in red. This ensures that the audience will not start to lose interest in the text and they will be aware of when they can purchase the Digipak and where they can find out more information about the band. The colours of the text red and white contrast the dark background, which makes the information, stand out to the audience. The eyedropper tool also enabled me to make the colours of the text the same colours as the models clothing.
Overall, I feel that my completed advert is very successful. This has been achieved because I extensively researched existing media products from the Indie/Rock genre to learn what my target audience would expect to see in a typical media product. I have used the knowledge I gained from the research task to create a product representative of their expectations. The creation of my advert was also successful because of the skills I have gained within the programme Photoshop. The effects that I have learnt how to use make the image much more appealing to the target audience.
However, to strengthen the validity of my opinion I posted the final product onto Facebook in order to receive feedback from classmates and friends who are of similar ages to my target audience. Below is the message I sent to my friends and the comments that I have received.
The image I have used has been placed on the left so that there is a clear divide between the text and the image. The red and white colours within the model coincide with the colours of the text to ensure that the advert receives the attention from the audience. The intended purpose of the advert is for the consumers to look at the image first followed by the title of the band and the name of the Digipak. My media product uses conventions of real media products as the front cover of the Digipak and the guitar are in a diagonal eye line so that the viewer follows the image onto the front cover. I noticed this layout was used in Katy Perry’s advert and it was really effective in identifying the target audience and promoting the actual Digipak. I have chosen this particular layout so that the consumers know what to look for when they enter the shops and look for the product.
Yet again in my promotional pack I have decided to use the same model, with a relaxed body language holding an instrument. I feel that this coincides with the genre of the Indie music and that fans would appreciate the simplicity of the advert. By distorting the face using the Cut-out effect it allows aspirers to recreate this look for themselves. Finally, I have made the model focus on the guitar rather than looking at the audience. Although some posters make eye contact with the consumers to make a connection I felt that to maintain the impression that the focus is on promoting the music and not the band itself, this angle worked better.
The font style is Indie Komiks Sketch as research has shown that continuity in a promotional pack is critical. The largest front on the advert is the title of the band, as this will ensure that they read this part of the text first. The audience are then likely to read the information downwards, which is why I have made the release date in a bigger font and the website link in red. This ensures that the audience will not start to lose interest in the text and they will be aware of when they can purchase the Digipak and where they can find out more information about the band. The colours of the text red and white contrast the dark background, which makes the information, stand out to the audience. The eyedropper tool also enabled me to make the colours of the text the same colours as the models clothing.
Overall, I feel that my completed advert is very successful. This has been achieved because I extensively researched existing media products from the Indie/Rock genre to learn what my target audience would expect to see in a typical media product. I have used the knowledge I gained from the research task to create a product representative of their expectations. The creation of my advert was also successful because of the skills I have gained within the programme Photoshop. The effects that I have learnt how to use make the image much more appealing to the target audience.
However, to strengthen the validity of my opinion I posted the final product onto Facebook in order to receive feedback from classmates and friends who are of similar ages to my target audience. Below is the message I sent to my friends and the comments that I have received.
Andy Lade – appreciates the effectiveness of the advert and feels that the audience would become attracted to this in a magazine. There is also a mention of my product that suggests it links well with my Digipak, which suggest that I have successfully created an interesting and successful promotional pack. Finally, Charlotte has said that the language is appealing to consumers, which is pleasing because I wanted to instil a ‘buy it now’ or ‘must have’ impression on my target audience.
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