The front cover is typical of the professional examples I have previously analysed. The cover contains the most typical convention of a Digipak, which is the artist’s name as the most prominent text. I have placed the text above the image and centralised the text alignment to ensure that the reader’s attention is drawn to this part of the cover first. The font is very basic as it fits in with the simplicity that runs throughout the entire Digipak. I have decided to make the colour of the font red to ensure that it stands out from the dark background. The colour also corresponds to the colour scheme, as it matches aspects of the artists clothing.
The style of font is basic, as it appeals to the target audience. From my research I have learnt that audiences within the Indie genre expect very basic Digipak’s that usually include members of the band. My choice of text appeals to the target market, which will attract sales once the product is released.
The character I have photographed for my Digipak has a very relaxed approach towards their music. The photograph of the artist is very similar to the group shot that The Kooks (band from the same genre) have used for their front cover. The model is solely focused on playing the guitar, which strengthens the appeal to my target audience, as they will be able to recreate a similar pose.
I have decided to use black, red and white as the three most prominent colours throughout my production. The front cover will be on display as the main point of sale so I have made it representative of the Indie genre through the use of photography and font. The colour scheme is still continued throughout the other three pages as it increases the professionalism and continuity of the product.
The guitar is the only prop that I have used on my front cover, as my target audience will be able to relate to the image. The Indie genre emphasises the importance of music and instruments on their lives and my target audience of aspirer’s may consist of bands that tend to be based in garages and in bedrooms. The basic set reinforces the simplicity of both the Digipak and the genre itself. The artist is relatively young, which also coincides with my target audience’s average age. In terms of fashion the model is wearing very basic clothing that consists of a cardigan and shirt. The outfit is representative of my target audience, which will encourage the consumers to actually purchase the product.
The background surrounding the image is black. The reason I have done this is so that the only focus is on the colours included in the image. This ensures that the reader understands that the message running through the Digipak is that this style of music is purely based around the actual instruments and the artists themselves. I have chosen a poster edge effect over the image to slightly disorientate the features of the model. The effect helps the image to blend into the background, yet still allows the audience to identify that the model belongs to the Arctic Monkeys. Allowing the target audience to identify the band member will create interest into the product and the effect allows this recognition to be made.
I chose a close up of my band member to ensure that the facial features could be recognised by my target audience. The camera captures come of the models face because this image is the most dominant feature within the front cover and I therefore want to use this as a vocal point for my audience to discuss.
In conclusion, the front cover sets the tone, message and style of the entire Digipak. The layout is typical of all of the Digipak’s I have consumed and analysed in the past. The use of photographic effects and a basic text allows the image to sell the Digipak. The image is very basic and therefore evident of the genre, which ensures that the product appeals to my target audience.
Inner Left
The inside of the Digipak still uses the same colour scheme as the front and back cover, but I have decided to have a white background as opposed to a white background. The image has been staged so that I could incorporate the model into the text ‘Bigger boys and stolen sweethearts’, which is the name of the song. The image is black and white and to strengthen the continuity throughout the product I have used the same poster edge effect on the image as the front and back cover. The guitar has once again been used as a prop to reinstate that the importance of the Digipak is the music itself. The shot is a long shot as it allows the shot to dominate the page and it also allows me to manipulate text around the artist. The model is positioned with his back to the camera for various reasons. Firstly, the style of the body language demonstrates a relaxed attitude towards the music. Finally, the target audience already know who the artist is from the front cover, which means that the inside is less influential in the sale of the product.
The text that I have used has been downloaded from http://www.dafont.com/ and is the ‘Indie Komiks Sketch’ style. The same font style is used throughout the entire Digipak and the text is also representative of the colour scheme of black, red and white. The text surrounding the artist makes the image much more interesting and will therefore engage the audience into the Digipak. The inclusion of the song title in capital letters around the image perhaps promotes the idea that the artist is solely focused on the music itself.
I have intentionally left a lot of whitespace on the canvas because otherwise the inside would have looked very similar to the outer covers. The image continues the simplicity theme running through the Digipak and the white background makes it easier for the consumer to read the text. The arrangement of the text is very contemporary and therefore similar to existing Digipak’s within the Indie/Rock genre.
I have made the image black and white and once again used clothing representative of the target audience. The majority of my audience are aspirers, so including fashion accessible to them will ensure that the Digipak sells. The white background also allows the artist to become the main focus point within the Digipak.
The body language, colour and clothing are very similar in all of my shots to ensure continuity and all of the photographs I have used for my Digipak have a blank background. Although the types of shot vary from close-up to long shots, the mise-en-scene of the photo remains the same to ensure that the completed Digipak is recognisable with the other production pieces within the promotion pack.
The camera is in focus and the lighting of the shot is clear so that the artist is clearly visible and therefore recognisable to the target audience. No shadows have been casted from the lighting and although this is a basic skill it ensures that the product looks professional and will therefore ensure that the Digipak doesn’t look out of place on the shelves. The shot has been arranged so that the angle suggests that the viewer has an equal status to the artist. The genre and style of the music is focused on bands forming for the enjoyment of music and the simplicity I have attempted to create throughout the Digipak ensures that the target audience can relate to the Digipak and aspire to pursue their music career.
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