Social networking is clearly evident in the new online media era, so once I had completed my Digipak I uploaded the images onto Facebook and sent the above message to all of my friends. The idea was to receive feedback from my friends (a large percentage of these fall into the target audience) and students who are also creating Digipaks for their Media A2 coursework. The comments I received would hopefully allow me to make any potential improvements that would ultimately lead to a better production piece. Feedback from the target audience is also crucial as it will then allow me to evaluate the success of my media product. All of the images from the photo shoot are displayed below.
The comments received are shown below.
James Martin – suggests that the effect that I used on Photoshop has made the original picture much more interesting. As a result of this comment I implemented the Cut-out effect on all of the pictures used throughout the Digipak. The intention behind the effect was to ensure that the reader was interested by the appearance of my front cover, so therefore the choice of effect has been a success.
Claire Lade – believes that the colour scheme I have used within my Digipak makes the completed product a success. The colours were chosen so that I could easily display important text on the black and white backgrounds. The feedback shows that the decision has been a success and therefore I will continue to use the same colours in my advert task.
Morten Bernhardt – feels that the clothing, mise-en-scene, props and body language is representative of the target audience I am trying to capture. This is vitally important as I want the Arctic Monkeys fans to be able to notify and recognise the product as one of their own. By concentrating on the Aspirers I have decided to concentrate on making them feel as though they can relate to the band and perhaps inspire them to recreate the look. The facial expressions and high angle positioning of the photography have been arranged to ensure that the final Digipak conveys a relaxed approach to music.
Jennifer Baxter – proposes that the use of white space has been used to good effect inside the Digipak. This positive feedback is reassuring because originally when I removed the backgrounds from the images I thought that the photographs looked a little empty. However, the removal of the backgrounds allowed me to place text into the production and the website link can be clearly seen. Jennifer also feels that the white space breaks up the darker backgrounds on the front and back cover.
Charlotte Lloyd – This comment raises doubts about my use of text on the inside of my Digipak. The song title slightly covers the models left arm, which wasn’t intentional. When I took this photograph I shouldn’t have zoomed as far in as I did, as it now prevents me from having all of the text in the white background. I could have overcome this difficulty by looking at the actual photographs whilst the photos were being taken at the time. Luckily I was able to overcome this problem by marginally reducing the size of the text.
Claire Lade – believes that the colour scheme I have used within my Digipak makes the completed product a success. The colours were chosen so that I could easily display important text on the black and white backgrounds. The feedback shows that the decision has been a success and therefore I will continue to use the same colours in my advert task.
Morten Bernhardt – feels that the clothing, mise-en-scene, props and body language is representative of the target audience I am trying to capture. This is vitally important as I want the Arctic Monkeys fans to be able to notify and recognise the product as one of their own. By concentrating on the Aspirers I have decided to concentrate on making them feel as though they can relate to the band and perhaps inspire them to recreate the look. The facial expressions and high angle positioning of the photography have been arranged to ensure that the final Digipak conveys a relaxed approach to music.
Jennifer Baxter – proposes that the use of white space has been used to good effect inside the Digipak. This positive feedback is reassuring because originally when I removed the backgrounds from the images I thought that the photographs looked a little empty. However, the removal of the backgrounds allowed me to place text into the production and the website link can be clearly seen. Jennifer also feels that the white space breaks up the darker backgrounds on the front and back cover.
Charlotte Lloyd – This comment raises doubts about my use of text on the inside of my Digipak. The song title slightly covers the models left arm, which wasn’t intentional. When I took this photograph I shouldn’t have zoomed as far in as I did, as it now prevents me from having all of the text in the white background. I could have overcome this difficulty by looking at the actual photographs whilst the photos were being taken at the time. Luckily I was able to overcome this problem by marginally reducing the size of the text.
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