Kings of Leon Advert
Only by The Night is the fourth studio album produced by Kings of Leon and was released in September 2008. The album experienced remarkable commercial success, featuring inside the top 10 in over 10 different countries. The success of the album was recognized both by the Brit and Grammy Awards and the singles ‘Sex on Fire’ and ‘Use Somebody’ reached number one and number two respectively in the UK charts. The success of the advert therefore suggests that the consumers were aware of the album’s release date.
The images on the advert are a montage of five edited images to coincide with the title of the album ‘only by the night’. The most noticeable effect that features on the advert is the inclusion of the four band members and the night owl as one character. The creation of the montage still allows a quarter of each corner to each individual band member, which will appeal to the target audience. The appeal of the advert to the target audience is strengthened by the inclusion of the owl, which denotes a less obvious meaning and requires the viewers to look beyond the obvious meaning of the advert. The advert is successful in appealing to the target audience and the style of the montage requires a deeper thought about the album, which is likely to lead to sales as the target audience is likely to want to know why the owl has been included.
The title ‘Only by the Night’ is in the same green font as the image to ensure there is a consistent theme throughout the advertisement. The green color has been used to create a night vision effect, which is implied by the title of the album. The image below illustrates that there is a common theme running through the production work associated with the band. Although the color scheme is different, the use of feathers allows the target audience to relate the track to relate it to the Kings of Leon, which ensures that the promotional pack is easily identifiable.
The black background used for the advert allows the reader to easily understand the text, which has been enlarged to ensure all information is carried across to the reader. The advert follows certain conventions, which expects the reader to read from top to bottom, by making the title both white, and the biggest font size. The contrasting colors ensure that the title of the band is read first, which ultimately is the most significant information for the target audience. The other white text is the name of the tracks that feature in the album, which perhaps suggest that the main focus is on the band and their productions itself, as opposed to the image which is in a less noticeable night vision green color. The image is probably the second feature that the viewer would look at in detail and the effect of the montage ensures that the reader doesn’t just overlook the image, whereas they might if it was just ordinary pictures of the band.
The subheading which is written in the slightly smaller white text below the title of the album is informing the reader about the content of the album it is advertising. This is crucial as it has chosen the three most successful tracks from the album and publicized them on the advert. This widens the potential target audience for the product as a reader may not necessarily be familiar with the Kings of Leon other music but admire one of the titles mention on the advert.
The same font is used throughout the publication, which adds to the professionalism of the product. The two largest fonts included within the publication are the name of the band and the title of the album. As the image is not clearly recognizable as the Kings of Leon at first glance the title and name of the album will appeal to anyone interested in the band and then they will explore the image in much more depth to possibly depict the deeper meaning. The presentation of the font size and color is crucial as adverts like these are likely to feature in magazines so they have to stand out from the others. The most significant text is published in the biggest font so that it attracts the target audience to the most important issues; the band’s name, the title of their album and the release date. The release date is significant as the main aim of the advert is to raise awareness of the product so that consumers are aware of when they can actually purchase the album. The red font used to illustrate the release date is only used once throughout the publication and is slightly darker than the name of the band. The reader will therefore read this information in that particular order and after these three titles are likely to know whether or not it is a product they would be interested in. Finally, the advert includes a website link to the Kings of Leon website, which allows readers to strengthen their understanding of the band. The copyright requirements are also include within the design to ensure that the advert cannot be copied.
We are scientists advert analysis
The rock bands breakthrough success came with their second album, which sold 100,000 copies in the first six months and they have also reached number 11 in the UK chart.
The advert is 1/4 Page horizontal and the dimensions are 50mm height x 141mm width, which is commonly found in a magazine. I feel that this size is more effective than the full A4 page as the information is much more concise, which ensures the reader is aware of the most important issues.
The two most dominant pieces of text are on the left and it shows the title of the single and that they are making the single available for download. These two points are the most significant pieces of text and they have been enlarged accordingly so that the reader reads the text from top to bottom. The information shown is advertising the online availability of the single and the website link allows the readers to pursue the purchase of the single. The link may also strengthen download figures as it will raise awareness to potential listeners and provide them with an insight to their music. The inclusion of a quote from the ‘NME’ shows that they are successfully recognized and acknowledged by a professional audience in the music industry.
The band title is in a very relaxed font style, which looks as though it may have been hand written and the title of the single is in block capitals. The capitals have been used to make the title stand out to the audience, whereas the title of the band has been used to give the viewers an insight into the bands attitudes towards music. Any link with the band is in a white font, whereas reviews and information about their music is in black font. The white and black are very traditional colors and the text is easily accessible as it has been placed on a bright background.
The advert is very simplistic as the props are basic and the band members are clearly visible so that the target audience will be able to recognize them. The staging of the picture allows the text to be shown on the left hand side and I feel this layout works very well in presenting the information to the audience.
The image has been constructed to make the model on the right look like a werewolf. This has been done to reinforce the slightly strange and mysterious personalities and style of music they play. The target audience will be able to relate this image to the song lyrics, which solely focuses on the nightlife of young people. The staging is very simplistic, which is common within the Indie/Rock genre and the background looks painted, as if to suggest the audience can recreate the shot due to the ease at which it could be reproduced. The painting emphasizes the sun rising on a night out and the bright colors replicate the artists feel good mood. The simple staging of the shot reinforces the band members approach to their chosen style of music and identifies their target audience.
The information within the advert suggests that because the production is advertising a single, it suggests that the band is new to the UK music industry and it is attempting to make the sales through the online media, which suggests that the record label feels that there is a much larger requirement for downloads in this post-modern media as opposed to the consumer buying the actual single.
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