Wednesday, 31 March 2010

How i created the product using photshop

The font I have decided to use was found on http://www.dafont.com/. I have chosen this style as it strengthens the simplicity I want to achieve. The basic and relaxed nature of the font coincides with the images and reinforces the nature of the Indie genre.




The dimensions of a Digipak are illustrated by the image below. Firstly, I created a template in Adobe InDesign so that I could envisage the product as a whole, as opposed to four individual frames. I designed the template using the circle and line drawing tool.


Secondly, I had to adjust the canvas size so that the front cover was the same size as a standard CD front cover. I carried out this procedure for each of my four designs throughout the Digipak.


Then, I placed my front cover image. I placed this layer first as it enabled to add the text around the image. My Digipak flat plans made the design process much easier as I had a general idea of what I wanted.

Then I decided to use the Cut-out effect to enhance the interest of the image. AS you can see below I adjusted the number of levels and edge simplicity to get the image to look exactly as I wanted. The effect gave me more space in the top left hand corner for the title Arctic monkeys to appear.

To add the text ‘Arctic Monkeys’ I selected the horizontal type tool and drew a box where I wanted the text to form. To make the colour of the text the same colour as the red on the models shirt, the eyedropper tool was used. To select the font style/size the toolbar at the top of the programme was used. I used ‘Indie Komiks Sketch’ as my only text in my promotional pack to maintain consistency and the style of the font is not only representative of the Arctic Monkeys genre of music, but also coincides with the Cut-out effect used on the images.

I had to arrange the text layer to ‘bring to front’ so that the text appeared in front of the image. I had to select the layer and then use the options at the top of the programme. I made the background of the text box transparent so that the text incorporates itself into the image. The arrangement of layers was particularly important in this project as it was vital that all of the information was easily accessible by the readers.


Below is an image before the quick selection tool was applied. My flat plans design shows that I wanted to establish a black background for the inside of the Digipak and when I looked at my photo shoot I noticed that there was a dark shadow around the model and the floor had also entered the bottom of the picture, which I didn’t want. Seeing the image on Photoshop made me change my initial ideas and revert to a white background. I overcome this problem by using the quick selection tool to select the areas I wanted to fill with white.

The screenshot below shows the image after the quick selection tool has been applied. I also rotated the image so that the text was more accessible to the readers and so that the Digipak created a mirrored effect of two images on the outside and the text the dominant feature in the centre.

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